I love this mascara. I got a sample size in my birch box, and then decided to buy a full size. One, I love that it's all natural, and I actually feel like my eyelashes become healthier the longer I use this because I'm not loading all those chemicals on my lashes. Two, I LOVE the smell. It's a sweet berry smell, but it doesn't stay on the lashes and linger. I just prefer to open the bottle and smell something nice, rather than the strong chemical smell from a lot of mascaras. Three, it is very pigmented and I love the way it applies. It is a drier formula, so if that bothers you, this might not work for you. However, I don't like wet formulas because they leave clumps. This doesn't at all and doesn't have fall out.
My only weird comment is that I actually preferred the sample size brush more (even though it was just the generic mascara wand) but i just felt like it went on smoother and nicer. I still love this, though.