Available Options

100% Pure Fruit Pigmented Mascara - Blackberry 100% Pure Fruit Pigmented Mascara - Blueberry 100% Pure Fruit Pigmented Mascara - Dark Chocolate

Editor's TipEditor's Tip

Instantly soothing and super nourishing, 100% Pure's Body Cream uses vitamins and fruit oils to soften rough skin and quell dryness.

100% Pure

  • 3.6 out of 5 stars, based on 9,838 Reviews 9,838 Reviews Write a Review
  • $18.00
  • 0.24 oz / 7g   
  • Availability: In stock

    $18.00

Birchbox Breakdown

While picking blackberries in her garden, 100% Pure founder Susie Wang noticed that the fruit stained her skin a beautiful deep red color—and had an epiphany: All-natural pigments could mimic the brilliance of harsh artificial dyes, minus the irritating side effects. Years later, after earning a high-powered degree from Berkeley and spending countless hours in the lab, 100% Pure Fruit Pigmented Mascara was born. Made with antioxidant-rich fruits and veggies, the eco-chic mascara lengthens and fortifies even the sparsest lashes.

How it Works

The all-natural, organic formula separates and glosses with fruit and black tea pigments, while oat and wheat proteins condition lashes, helping them grow stronger over time. Perfect for sensitive eyes, the water-resistant formula comes in two rich colors: Black Tea, a classic true black; and Blueberry, a shimmery blue black.

How to Use

Holding the wand horizontally, wiggle from base of lashes through tip. Apply two coats for extra volume. At the end of the day, use warm water and makeup remover to remove.

Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

9,838 Reviews
3.6 out of 5 stars
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Most Helpful Customer Reviews

New favorite!
SampledPurchased

I received this as a sample and bought the full-size product. It goes on so smooth. No clumping. The brush stays clean too

5
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Mascara
Sampled

I love this product! Great wear and great ingredients.

5
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fantabulous!!!
Sampled

I've always had a hard time with mascara irritating my eyes, especially when trying to remove them. No tears with this one!

4
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Smells good
Sampled

Had a great fruity smell and went on smoothly. Nice color was added to eyelashes. I wish that this was waterproof so that it stayed on better throughout the day.

4
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Quickly became favorite mascara
SampledPurchased

I love this mascara. I got a sample size in my birch box, and then decided to buy a full size. One, I love that it's all natural, and I actually feel like my eyelashes become healthier the longer I use this because I'm not loading all those chemicals on my lashes. Two, I LOVE the smell. It's a sweet berry smell, but it doesn't stay on the lashes and linger. I just prefer to open the bottle and smell something nice, rather than the strong chemical smell from a lot of mascaras. Three, it is very pigmented and I love the way it applies. It is a drier formula, so if that bothers you, this might not work for you. However, I don't like wet formulas because they leave clumps. This doesn't at all and doesn't have fall out.

My only weird comment is that I actually preferred the sample size brush more (even though it was just the generic mascara wand) but i just felt like it went on smoother and nicer. I still love this, though.

5
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Wish this was waterproof
Sampled

This mascara smells good, feels good and looks good. My eyes are easily irritated, but I had no issues with this. Disappointed that it doesn't last all day. I have raccoon eyes by the end of the day.

4
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I love this mascara!
Sampled

Great color and it's easy to apply without getting it all clumped up on your lashes. And it's all natural!

5
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Underwhelming
Sampled

Mascaras are highly personal and for that, I can't necessarily fault this product for just not being wow-worthy at all for me when I've been happy with the same mascara for years, but this did nothing for me. The brush isn't special, the formula is rather thin and did nothing to really define my eyes, and it just wasn't memorable in any other regard.

2
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This mascara is perfect
Purchased

If you want a mascara that isn't going to dry the heck out of your lashes and make them short and stubby - this is your ticket. It wears well for what it is; it smells good; it conditions; it definitely lengthens. There are better options if you really want to add some oomph (which IMO look obviously fake), but if you want to enhance what you actually have, this is the stuff.

5
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Pigmented mascara
SampledPurchased

Purchased this after sampling because I loved how my eyelashes looked .. I had no allergic reaction and no itchiness . Perfect for a more organic mascara

5
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