I was running low on my high-end (and much pricier) eye primer so I checked the Birchbox website to see what else was out there. The most obvious thing that jumped out to me first was the price of this product. MUCH cheaper than a lot of its competitors. I had to try at least try it to see.
So I did this morning. To do a fair clinical trial, I used my regular primer on the left eye and this one on my right. I am blown away by how little makeup it took for the same effect with this product! No creases and the color is more intense. I dare say I used half of the shadow on the Coastal Scents eye, and needed half of the primer to coat my lid.
Needless to say, this will be a permanent switch for me.