Editor's TipEditor's Tip

Keep the attention on your eyes by masking any undereye circles with IT Cosmetics Bye Bye Under Eye.

IT Cosmetics®

Birchbox Breakdown

The name of this product should really be Hellooooo Lashes. You’ll understand what you mean once you apply it. The overachieving mascara gives you the benefits of five products: a conditioning lash primer, lash-enhancing serum, volumizing mascara, lash tint, and lash comb. Plus the fast-drying formula is water-resistant and flake-proof—making it the ultimate day to night product.

How it Works

Formulated with peptides, collagen, proteins, and vitamins, the mascara is designed to condition and enhance lashes. In addition, the rich black hue and special three-tier brush deliver an impressively full, thick fringe.

How to Use

Holding the brush horizontally, sweep from root to tip. Use the lash ball at the tip to lengthen and separate lower lashes, and the inner and outer corners. Apply additional coats for a more dramatic look.

Water, Beeswax, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Glyceryl Stearate SE, Sorbitan Stearate, Polybutene, Oleic Acid, Magnesium Aluminum Silicate, Cellulose Gum, Chlorphenesin, Panthenol, Ascorbyl Palmitate, Disodium EDTA, Euterpe Oleracea Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Cocoyl Hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Biotin, Serenoa Serrulata Fruit Extract, Urtica Dioica (Nettle) Extract, Equisetum Arvense Extract, Camellia Sinensis (Green Tea) Leaf Extract, Glycerin, Mysristoyl Hexapeptide-16, Arginine, Malus Domestica Fruit Cell Culture Extract, Lecithin, Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, Hexylene Glycol May Contain: Iron Oxides (CI 77499)

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

26 Reviews
4.3 out of 5 stars
5 Star
15
4 Star
7
3 Star
3
2 Star
0
1 Star
1
my profile
people who
purchased
sampled
Skin type
Dry
Combination
Normal
Oily
Skin tone
Fair
Light
Light-Medium
Medium
Medium-Dark
Dark
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

Solid.
Purchased

I normally use a different mascara, but wanted to switch it up, so tried this one based on reviews. I like that it goes on smoothly and has staying power. I did feel like the actual tube dried out and the mascara itself got flakier after a bit. I'm a 2 coats gal, so no mascara actually gets to "old" status with me, so I felt that it was unfortunate. However, with regards to the rest of it, I definitely liked it and lifted and coated really well...until the flaky point, ha.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
AWESOME!
Purchased

I was using Benefits Bad girl lashes, which is impossible to remove but up until now I thought was worth the struggle.
This is FAR superior and easier to remove. Easy to layer, doesn't flake, rick color, and has the best wand ever. I will stop my search for mascaras, and will only be buying this product from here on out.

4
Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
I love *AAAALLLL* of IT Cosmetics' Mascaras and Brushes!

I have tried this mascara and their combo primer/mascara/eyeliner called Tightline. MONDO FABULOUS. The brushes are all just the right shapes to reach every singe one of my lashes, top and bottom. I highly recommend using the Tightline on the upper lashes as a primer, and alone on the lower lashes, then applying Hello Lashes on the upper lashes as a second coat. The combination is AMAZING. I have been searching for the perfect lash for two years in an exhaustive search that has filled an entire lingerie drawer... THIS IS IT!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Best so far!

I have tried Benefit, Smashbox, Too Faced, and IT Cosmetics over the last few months and my favorite is this one. It has a combing brush that is flexy and not so rigid you feel as though it is stabbing your eyes. I have super long lashes that touch beneath my brow bone, so when I put on mascara it can become messy if the formula is too wet or sticky and ultimately ruins my eye makeup (or makes me look like I'm in desperate need of a wax). This formula however goes on somewhat like a gel which eliminates the super wet extreme and super dry and flaky extreme (Thank you!!). Also, I can go all the way up my lashes and it doesn't leave marks on that area under my brow bone!! hurrah!! My only complaint is the ball on the end of the brush which can add a bunch of product inadvertently, if you're not completely aware of how you are holding the brush. I don't use the ball because the little combing brush announces my lashes perfectly.

Another success from IT Cosmetics! :D

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
No clumps!
Purchased

I love this brush. The ball on the end is great for separating my lashes. I have really thin spot and this brush fixes it.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
An average mascara

I really don't see much difference in this mascara. I would compare this to any drugstore brand. Wouldn't buy again.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
innovative
Purchased

No clumping or flaking with nice, buildable coverage. This unique brush makes it easier to grab the inside lashes and outer corners.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love this mascara!!!
Purchased

Doesn't rub off, flake off or create raccoon eyes. Adds length and volume to my lashes. Nice product and I would buy this again for sure!

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Not what I thought
Purchased

i read all the reviews..maybe I just have bad lashes ..but it wasn't my favorite. At first it was great but after a few uses it started clumping..like other brands I won't name. Not sure because of what they use in the products for the volumizing effect..but sorry hard time finding mascara that works for my thinning lashes. Getting old stinks.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
"The" Mascara?
Purchased

I think I may have finally found the holy grail of mascaras. This mascara does everything it claims to do. It isn't clumpy, separates, curls, thickens, and appears to condition too. My eyes really pop with just a quick coat or two of this mascara. I am lucky to have rather long lashes as it is but this just opens up my whole eye and I look much less tired! Excellent mascara! Highly recommend!

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No