I have more lipsticks than I can count. I'm also constantly rushing in the morning and don't always have time to put on a liquid lipstick.
This formula is probably one of the best that I have used. It is SO SO EASY to apply when you're running out the door or just throw in your bag. It literally feels like lip balm and is very hydrating but it is SO pigmented and it stays on for hours.
It's not a matte finish obviously. but it has all of the pigment of a liquid lipstick without drying out your lips.