I'd heard about The Balm before, specifically the Nude'tude pallet from some of the beauty blogs of videos that I follow. I splurged a little and bought it.
I'm normally the sort of girl who doesn't spend this kind of money. I think 10.00 is too much to pay for an eyeshadow pallet! That said, I indulged (and bit the bullet) and paid the 36.00, taking a chance that I wasn't being a victim of high fashion markups due to branding.
I'm so glad I took the chance.
This is one of the best eyeshadows I have ever worked with. It goes on rich, it stays without a lot of fallout, I only have to touch the brush to the pigment and it goes onto my lid with ease. Did I mention little to no fallout? And the colors are so fantastic. I can swap between a nude/natural look with the emphasis more on the line than the color, and a dramatic smokey and attention grabbing color, or a light sparkly shimmery tone for a bright summer day by the pool or the beach! I love it! I wear it literally every day, and I've been watching for more products from TheBalm basically every day since!
I'm a believer!