Editor's TipEditor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

1,302 Reviews
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26
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Most Helpful Customer Reviews

Awesome
Purchased

I love this product! It makes my eye shadow stay on all day! It is one of my essential products!

5
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Best. Primer. Ever

That's pretty much it. I've used all kinds of primers and they don't do what this does. This primer keeps your eye makeup in place all day and all night and last forevah!

5
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good eyelid primer
SampledPurchased

I liked not only how this product helped keep eye shadow on my lids and fading, it feels very silky and goes on smoothly.

4
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Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
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Great primer
Purchased

I am a big fan of this eyelid primer. I use it daily and I have noticed a huge difference in the before and after amount of smudging and creasing going on. Not just with powder based eyeshadows either, this stuff works with grease based and liquids too.

5
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My personal favorite
SampledPurchased

I have tried quite a few makeup primers/bases and this is by far my favorite. It only takes a tiny bit to get the job done. I use it on my eye lids under my eye shadow. I love how my eye shadow stays put all day even through a sweaty workout! You do have to be careful and not put too much of this product on though because once dry it will leave white marks if not rubbed in all the way and then the eye shadow tends to clump in it.

5
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theBalm® cosmetics Put a Lid On It™
Purchased

I'm relieved to finally find an eye primer that delivers on its promises. I have relatively oily skin around my eyes. This product has really helped my shadows and liners stick, and minimized smudging, slipping, & settling. It doesn't irritate my eyes.

5
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Great primer to prevent creasing
SampledPurchased

I have a hooded eyelid so I have a really hard time wearing eye shadow because by noon I am left with just a crease full of goo. This product (when used properly) keeps my eye shadow in place for a few hours longer, which usually gets me to the end of the workday.
Some shadows work better than others with this product, but overall it helps with creasing. I don't wear eye shadow without it!

4
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My makeup stays put!
Purchased

It has been tough finding a primer that does the job well, but I think I have found one! This primer goes on very smooth and holds my makeup in place all day long! I never have to worry about touching it up! I would definitely recommend this to anyone!

5
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Excellent
Purchased

I have very oily eyelids and primers rarely work. This one, however, is awesome! It truly keeps my eyeshadow in place - with no creases, which is basically a miracle. Will purchase again.

5
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