Editor's TipEditor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

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Product Reviews & Sample Feedback

1,339 Reviews
4.2 out of 5 stars
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656
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430
3 Star
165
2 Star
62
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26
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Most Helpful Customer Reviews

Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
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Neutral

Things I like: allows eye shadow to stick for longer wear and enhances color. Things I dislike: no color or shimmer, strange waterproof feeling.

3
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Long lasting

I loved this eyeshadow primer so much! Ive used this so many times amd i just got it i also love using this and then putting on the cindy lou manizer eyeshadow. i also really love this product because it applys very well and it has a good smell sort of like a very light almond/ vanilla smell but not too snelly. I really like how it makes your eyeshadow stay on all day and makes your eyeshadow pop!

5
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Like it
Purchased

I really like how this primer make my eyeshadow more visible n last loner without smudging. Plus has a nice feel to it.

5
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great primer

What a great primer! By far my favorite. I use to use urban decay primer potion until i got this for christmas. Now I use this everyday!

5
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Velvety for sure.
Purchased

This product follows it's description to a tee. It is super velvety to apply and my eye shadow does stay smudge-free for hours. Now with that, can I say that my eye shadow looked 100% at 5pm as it did at 5am? Eh. Regardless this does exactly what it says. I have used wand type eye lid primers before and have noticed they dry out very quickly in the bottle so I am hopeful that since this is a tube that it'll hold fast. So far so good.

4
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No color or shimmer, keeps shadow in place
Purchased

I needed a primer but didn't want something that added color or shimmer to my lids prior to shadow application. This one does just that! The only thing I think is weird is the consistency. It's described as velvety but to me it's just kind of oily, but it does the job and I'm pleased.

4
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Finally a believer in primer!
Purchased

I got this as a sample a few months ago, and was excited just from the brand alone TheBalm always nails it on quality and is super fun and cute. Then I tried the primer and fell in love, my small sample size bottle lasted me about 4 months and was half the size ( if not less) of the full size tube, the full size also has a small pointed tip opening so the small problem I had of not being able to control the amount the tube gave me with the sample was solved, this will last me 7 or 8 months, well worth the price. My shadow never creases anymore, I also have watery eyes so without this primer my shadow usually ended up streaky and patchy on my eyes after a few hours because I have to dab them with tissue.

5
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Great primer!
Sampled

This is a fantastic primer for your eyelids. It's not greasy or too sticky. It kept my shadow from creasing. However, it didn't help with the vibrancy of the colors.

4
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The best primer I've tried!
Sampled

This primer goes on sheer and smooth, and a little goes a long way. It took me forever just to get through my little sample tube!

5
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