Full disclosure: I've never owned an eyelash curler that cost more than $3-5 before this one. I just didn't know that there was a difference. And then...epiphany. This is the most amazing device. I used to HATE curling my eyelashes: I felt like they were being pulled, the front finger hole was making a mark in my upper cheek, they never got my entire eyelash, didn't work, etc. It's a whole new world. These are so smooth to use, curl with precision, no tension, no missed or un-separated lashes, and the perfect curl. No cheek indentation! And, an added bonus, because I think products should be nice-looking as well as functional, the rose-gold makes me smile. I'm sold. I can't believe I lived this long without knowing!