Birchbox Subscribe to Birchbox Subscribe to BirchboxMan Shop Birchbox Shop BirchboxMan Gift Birchbox BirchboxMan
Makeup Hair Skincare Fragrance Bath & Body Lifestyle Accessories Tools Nails Gifts with Purchase $25 and Under Birchbox Exclusives Best Sellers Limited Edition Boxes Birchbox Discovery Kits Value Sets What’s New Sale Brands for Women Latest Articles and Videos
Skincare Hair Body Beard Shave Fragrance Apparel & Accessories Gifts with Purchase Sampled This Month $25 and Under Best Sellers BirchboxMan Exclusives BirchboxMan Collections Gift Sets Sale What’s New Brands for Men View the Guide

Editor's Tip Editor's Tip

Swipe Mally Ultimate Performance Ink Liner along your top lash line for an extra wide-awake look.

Mally Beauty Instant Impact Mascara

$20.00 Ships Free
0.47 oz

Availability: Out of stock


Birchbox Breakdown

Given we have the willpower to pass on a third cupcake (most of the time), we think we should at least be able to enjoy a little instant gratification in our makeup routine. With a quick sweep of the applicator brush, this jet-black mascara makes lashes look fuller, longer, and more voluminous. And thanks to a formula that combines natural waxes and setting powders, we don’t have to worry about smudging, flaking, or clumping for the rest of the day.

How to Use

Swipe along top and bottom lashes, adding an extra coat or two if desired (letting lashes dry in between).

Water (aqua Purificata) Purified, Synthetic Beeswax, Paraffin, Stearic Acid, Acacia Senegal Gum, Triethanolamine, Butylene Glycol, Copernicia Cerifera (carnauba) Wax, Glyceryl Stearate, Polybutene, Tricontanyl Pvp, Phenoxyethanol, Hydroxyethylcellulose, Methylparaben, Propylparaben, Polyquaternium-65, Hydrolyzed Rhodophycea Extract. May Contain: Mica (ci 77019), Titanium Dioxide (ci 77891), Iron Oxides (ci 77491, Ci 77492, Ci 77499), Carmine (ci 75470), Ultramarines (ci 77007), Ferric Ferrocyanide (ci 77510), Ferric Ammonium Ferrocyanide, Chromium Oxide Greens (ci 77288), Chromium Hydroxide Greens (ci 77289).

More for You!

Product Reviews & Sample Feedback

4 Reviews
4.3 out of 5 stars
5 Star
4 Star
3 Star
2 Star
1 Star
my profile
people who
17 & under
55 & over

Most Helpful Customer Reviews

Not what I expected

Loved the sample of the Mally Beauty volumizing mascara I received in one of my boxes so I decided to order. Not sure if it was a bad batch but my full sized instant impact mascara was an absolute mess. The mascara is always coming out of the tube in huge clumps, I have to wipe it off with a Q-tip every time I attempt to use it. Will definitely not order again.

Was this review helpful to you? Yes | No 1 of 1 found this review helpful. Was this review helpful to you? Yes | No
My new fav

Have tried a bazillion mascara a and they all seem to smudge, clump or flake. Sometimes I sleep in my makeup- I know it's wrong, but it's a reality with my busy schedule. This Mally mascara stays beautiful and looks gorgeous! Long luscious eyelashes- no need for false lashes! I'm hooked!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Amazing mascara, mally never disappoints

I have bought this mascara multiple times and so excited to see it on Birchbox!! The brush is simply amazing, it flawlessly lengthens and volumizes without getting clumpy. I seriously buy two or three of these at a time because I know how great of a mascara they are and I will use them. Perfect for long work days or going out because it lasts and doesn't smudge, I seriously can't recommend this product more to people whenever they ask what mascara I use. Best mascara in the game.

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Perfect Everyday Mascara

The formula was easy to apply, just a few coats needed. It gave great depth and volume to my lashes without being overwhelming - great for everyday use and to wear to work. The best part is that it stays perfect all day and then, unlike most other mascaras that add this kind of volume, removal is a breeze!

Will definitely be a staple in my makeup bag from now on!

Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No