This eyeliner has been the easiest for me (a makeup-n00b) to apply. Something about how the handle of the applicator is designed makes it much easier to apply without too much of a hassle. The felt tip isn't too stiff or flexible and really helps with neat applications and more daring looks. The actual liner product is also amazing it stays on through anything; rain, ridiculous dust storm, tossing and turning all night with makeup on. The black is the blackest i've experienced in eyeliner and a little shiny. I love it. Well done Mally! Also as an amazing bonus, you can purchase refills for the applicator should it ever run out of product. I have no issues at all with this product (except the lack of color options) and am proud to call myself a dedicated fangirl for life.