Editor's TipEditor's Tip

For a glamorous evening look, pair with Marcelle’s BB Cream Golden Glow, which has light-reflecting pigments that create a natural radiance.

Marcelle

Birchbox Breakdown

Most of us are, er, intimately familiar with the shaping power of well-constructed undergarments. Enter Marcelle’s Twist Push-Up Mascara, which creates the same effect for eyelashes. Its adjustable brush both defines and adds volume to lashes, resulting in that coveted doe-eyed look. Plus, the coal-black mascara is hypoallergenic and perfume-free, and it doesn’t clump or flake off.

How to Use

Apply to eyelashes with the brush in its regular position, then rotate end to twist bristles together, and apply a second coat.

ACACIA SENEGAL GUM, ACRYLATES COPOLYMER, AQUA/WATER/EAU, BUTYLENE GLYCOL, C18-36 ACID TRIGLYCERIDE, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, EDTA, GLYCERYL STEARATE, HYDROXYETHYLCELLULOSE, KAOLIN, METHYLPARABEN, PALMITIC ACID, PHENOXYETHANOL, POTASSIUM SORBATE, PROPYLPARABEN, STEARIC ACID, SYNTHETIC BEESWAX, TRIETHANOLAMINE. MAY CONTAIN IRON OXIDES.

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Most Helpful Customer Reviews

a serious mascara!
Purchased

i recently discovered this brand through birchbox. as a libra, i really like options, and i also have a friend named marcelle, so i couldn't resist trying this mascara. :)

this mascara is not for makeup novices. this truly is a serious mascara with two different brushes in one package. when you first pull the wand out, the brush is extended and you apply one coat with the brush in that position for long, defined lashes. then, if you twist the base of the wand, the brush compresses for volume. you can either re-dip the wand or use the leftover mascara on the second step. either way, this combo creates perfectly defined lashes with no clumps and no wilting.

be warned though, that this is not really for a quick swipe of mascara when you're running out the door (if you're going to do that, i suggest skipping the first step and using the compressed brush). i also do not recommend two coats using only the extended brush because i wound up with lashes that looked incredibly fake. you need to pay attention with this one but it's well worth it.

4
Was this review helpful to you? Yes | No 17 of 17 found this review helpful. Was this review helpful to you? Yes | No
Holy Eyelashes, Batman!
Purchased

I adore this mascara, and I love that it can work for day and night looks equally. Need a quick eye booster for work, just twist the brush down for volume, apply, go forth, and blow daily annoyances away with the category 4 hurricane that will undoubtedly be started when you bat your eyes. Date night? Start with the un-scrunched lengthening brush, allow to dry a little (not totally) then follow up with a coat with the twisted down version for eyes that say "Yes, hello, I'm fabulous. Pay attention to me now."

4
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DO IT
Purchased

I have little tiny blonde eyelashes so finding something that actually makes them show up is like a godsend. And this mascara is definitely that. It makes my eyelashes look long and dark with a ton of volume. and the makeup remover with it is also awesome. if you're even considering getting this mascara. do it

5
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Love! Love! Love!
Purchased

This mascara is just what I wanted! I love the options of the two different brushes. It wears well and stays put all day. I will definitely buy this again!

5
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Different and nice
Purchased

I bought this on a whim - I'm always looking for a volumizing mascara and thought this would be a good choice. The brush is unique and it definitely does add volume. Mine started to smell a little different after about a month or so, which is why I only gave it four stars.

4
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Great!
Purchased

I have pretty long lashes already, but this works well for seperating and doesn't leave smudges under my eyes as the day goes on like some others do. The twist function is pretty neat too.

5
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Love my Lashes!
Purchased

I love this mascara, I just ordered my second tube. Makes my lashes thicker, longer with no mascara crumbs left behind. And it's affordable.

5
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Good stuff
Purchased

I'm unsure if my wand is defective but my short curly eyelashes still look bomb at the end of application!

4
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Okay mascara
Purchased

I was very excited about the positive reviews and the price but I was not blown away by this mascara . it retracts and expands to have a lengthening /volumizinf effect and it's sort of novel and satisfying but it seems to be a bit of a gimmick. while my lashes looked really great for a little while ... I wasn't impressed when the mascara started flaking a bit and leaving little black bits under my eyes .

3
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Not bad at all.
Purchased

I really do like this mascara. It is the best I have ever used.

When I first used it, I couldn't believe how long it made my lashes look....but they did look a bit spidery, so I twisted it and that fixed the problem right there. It separated them.

I have never had a problem with short or thin lashes. But this mascara makes my lashes look like falsies.

And best of all. It doesn't hurt. Most eye make up makes my eyes sting...this does not. What a super brand this Marcelle is. I can't wait to try more things.

In review.
Makes your lashes, thick and long
If they look spidery, twist the wand on the bottom.
Great for sensitive eyes.

5
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