I purchased this product after a friend recommended it to me. I work 12-hour shifts and never have time to touch up my make up, plus I hate actually feeling my foundation on my skin. That being said, the CoTZ Face Natural Skin Tone SPF 40 works really well for me. It blends in smoothly (I just use my fingertips) and doesn't feel heavy or greasy at all, nor does it make me break out. The matte finish helps to mask small flaws, and the one-shade-fits-all gives my pale skin a healthy-looking glow without looking unnatural. A little concealer and powder finish off my face, and I feel presentable for my work without taking much time or wearing too much makeup. I really like this as a more affordable alternative to other foundations or tinted moisturizers.