This product is described as a gloss... one layer is sheer... add more for thicker coverage.
The product I received is very thick and has full color. One swipe definitely provided more color than I originally thought I would receive and is thick and sticky. This isn't a product I'll keep near me all the time... and it ended up a pricy test run for me.
If you are looking for something sheer, this won't be for you. If you like a thick gloss with rich coverage, you'll like it. It does have decent stay power for a gloss-- I was able to go several hours before needing to reapply.