At first I was disappointed with this. I swiped my finger across the product, got shiny but no tint at all. Did some research. This balm is firm so you need to break the surface, smoosh your finger into it to loosen it up. Get a small blob of product on your finger and apply (sounds messy but its not). Now you will get a very natural tint to brighten your lips. I am medium olive toned so this is very faint on my cheeks. My daughter is quite fair and this is a lovely natural flush on her bare skin (she rarely wears foundation). I took away one star for the scent. The Patchouli scent is not unpleasant, though odd choice for a lip product. It is, however, rather strong. It does fade within about 10 minutes, but occasionally I can taste it. The tin is not one you have to pry apart, it has a screw on lid which is fantastic.