Editor's Tip Editor's Tip

To keep your shade spot-on even as you wash, scoop up Nexxus Vibrancy Retention Shampoo and Nexxus Vibrancy Retention Conditioner.

Nexxus® Color Assure™ Pre-Wash Primer

$17.99 Ships Free
3.3 oz

Availability: Out of stock

$17.99

Birchbox Breakdown

After we color our hair, we worry about washing our new hue into oblivion. To avoid that brassy, faded, too-long-since-the-salon look, we can now prep our strands before we shampoo with this lightweight pre-wash primer. The oil-based formula seals the hair shaft, so water can’'t penetrate into strands and fade color. A few pumps of the sulfate-free treatment will leave you protected—while nourishing strands to prevent breakage.

How to Use

Prior to showering, dispense 2–5 pumps of primer into palm (longer or thicker hair may require more). Massage into dry hair, starting at the tips and working up.

Cyclopentasiloxane, Cyclohexasiloxane, Dimethiconol, Phenyl Trimethicone, Cocos Nucifera (Coconut) Oil, Aminopropyl Dimethicone, Fragrance (Parfum), Dimethicone Crosspolymer, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Argania Spinosa Kernel Oil, Phalaenopsis Amabilis Extract

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Most Helpful Customer Reviews

Because who doesn't want to add MORE time to their morning routing?
Sampled

Well, apparently, I don't. This was a total waste of time. I understand the concept, but why not just put a colour protectant IN your shampoo. Save everyone time and shower shelf space.

1
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YUCKY
Sampled

I am a Nexxus fan. I typically like their products but this line is terrible. It was greasy and the process is awkward. The shampoo did not suds up and the conditioner could not penetrate after that terrible oil treatment. I had to re-wash my hair. I was super disappointed and downright disgusted.

1
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Awful!

If I could give zero stars I would. This has to be the absolute worst hair product I have EVER used. Why would I want to repel water before washing my hair? I used as directed in conjunction with the shampoo and conditioner that came in the three-pack of foils. After it dried my hair was a stiff and greasy/oily mess. Usually you can't tell if a product works for you from a tiny foil packet, but I know with 100% certainty I would NEVER use this again and wouldn't recommend it for anyone. Major FAIL.

1
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Who reviewed this?

I can't imagine who reviewed this at Birchbox and thought others would love it. Putting this grease on my hair (NOT my roots) because I shampooed was weird. Why do I want to repelled water when I need to wash my hair? Well, it repelled the shampoo as my hair didn't suds up at all. My hair was terribly greasy the rest of the day. Terrible product. Got to a salon to get better color, do not use this.

1
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I don't even understand the idea
Sampled

So...am I getting my hair clean so I can wash it, or keeping it from getting clean when I wash it? Either way, no thank you. Turns out it is the 2nd, if I wanted to coat my hair, I could just not wash it. Duh.

1
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