I love this cleanser. I use it after I take off my makeup. It doesn't remove makeup super effectively by itself, but that is fine with me, because the products I have used that remove makeup and clean are too harsh for my skin. I rinse this off because I am not super into the cleansing with cotton balls thing, and it rinses off nicely with no residue, and no tightness. This is one of my baseline products that doesn't irritate my skin. Love this brand, the only products my super sensitive skin can tolerate.