Editor's Tip Editor's Tip

For extra radiance, follow with Oribe Bright Blonde Conditioner for Beautiful Color.

Oribe Bright Blonde Shampoo for Beautiful Color

$44.00 Ships Free
8.5 fl. oz. / 250 ml

Availability: In stock


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Birchbox Breakdown

If you’re like us, you consider color correction to be one of the greatest beauty hacks of all time. (Seriously? Red lipstick can cancel out dark circles? Green primer conceals acne? It’s basically modern magic.) And Oribe is using color correction to help blonde hair shine even brighter. This nourishing shampoo is enriched with violet pigments to cancel out yellow and brassy tones as it restores blonde or silver hair to its most brilliant self. Meanwhile, a blend of vitamins, antioxidants, and conditioners keeps hair healthy and strong. This formula is free of sulfates, parabens, sodium chloride, gluten, and animal testing.

Aqua/Water/Eau, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Dimethicone, Acrylates Copolymer, Decyl Glucoside, Lauryl Glucoside, Polyglyceryl-3 Laurate, Chamomilla Recutita (Matricaria) Flower Extract, Litchi Chinensis Pericarp Extract, Leontopodium Alpinum Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Hydrolyzed Keratin, Keratin, Amodimethicone, Divinyldimethicone/Dimethicone Copolymer, Palmitamidopropyltrimonium Chloride, Propanediol, Glycol Distearate, Sodium Lauroyl Lactylate, Sunflower Seed Oil Glycereth-8 Esters, Rice Oil Glycereth-8 Esters, Propylene Glycol, Glycerin, PEG-150 Distearate, Panthenol, Orchis Mascula Extract, Citrus Limon (Lemon) Fruit Extract, Zingiber Officinale (Ginger) Root Extract, Cocoglucosides Hydroxypropyltrimonium Chloride, Cyclopentasiloxane, Polyquaternium-10, Quaternium-95, Silicone Quaternium-22, Dimethiconol, Rhodiola Rosea Root Extract, Oryza Sativa (Rice) Extract, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Moringa Pterygosperma Seed Extract, Styrax Benzoin (Amber) Resin Extract, Lepidium Sativum Sprout Extract, Laureth-23, Laureth-4, Disodium EDTA, Polyquaternium-7, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Caesalpinia Spinosa Gum, Cetrimonium Chloride, Trideceth-12, Butylene Glycol, C12-13 Pareth-23, C12-13 Pareth-3, Dipropylene Glycol, Polyglyceryl-3 Caprate, Cocamidopropyl Betaine, Lecithin, Potassium Hydroxide, Phytic Acid, Citric Acid, Phenoxyethanol, Potassium Sorbate, Chlorphenesin, Sodium Benzoate, Methylisothiazolinone, Parfum/Fragrance, Hexyl Cinnamal, Limonene, Linalool, CI 60730 (Ext. Violet 2)

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Most Helpful Customer Reviews

Holy Grail Purple Shampoo

OMG! This product is amazing. I have dark dark brown, asian hair so my blonde gets brassy easily. I love Oribe products and decided to give this and the conditioner a try after recently getting my hair balayaged again. I used this once and it took the brasiness out of my hair instantly! My hair is lighter and brighter!! I'm seriously so amazed and obsessed. I texted all of my friends after telling them they need this product NOW.

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Keeps color, have to use a lot to feel clean

I have blonde highlighted hair and this keeps my highlights longer. The only problem is, every time I use it I feel like my hair isn't clean and my hair gets knotty since this shampoo doesn't get sudsy. That being said, after I brush out all the knots and blow dry it, my hair feels great.

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Work the chedda

Ah. May. Zing. I have white platinum hair that is naturally wavy, but in this period of time very tired and kinda gross. The only way I can justify maintaining my color is keeping my hair soft, bright, and brushed. This shampoo leaves my hair WHITE. and I love it. I love that it hardly has any scent, and feel that it works to keep my tresses healthy.

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Not the purple tone i was hoping for..

Pros: Smells amazing, pretty packaging, great lathering properties, hair feels good after using this paired with the conditioner.

Cons: The main purpose of a purple shampoo is to counteract brassiness and compared to other purple shampoos I've tried, this one sadly disappointing me. I barely noticed a difference in the brightness of my hair. I've used it for three days now to see if it takes time but still with the same results. For $90 for the shampoo/conditioner pair I was certainly expecting to see better results.

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Love this product!!!

There are few shampoos that are worth this kind of money, and this is definitely one of them. I have blonde highlighted hair with a little gray around face but I am not ready to color my hair. Between highlight appointments my hair tends to look golden and fake. I use this product every other shampoo and it keeps my hair looking like a white blond rather than a gold. I also did not realize that the sulfates are bad for highlighted hair and this is sulfate free.
If you hair is too yellow, use this; it kind of acts like a toner.

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