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Editor's Tip Editor's Tip

To turn up the wattage on your eyes, we love POP Beauty’s Portfolio Eyeshadow Palette.

POP Beauty Peak Performance Mascara

$20.00 Ships Free



Birchbox Breakdown

We’re on the hunt for those itty-bitty eyelashes the way some people search for spare change at the beach. Our motto? No lash left behind. This high-tech mascara requires a test run, but once you master it, you’ll be hooked. (Plus, it looks awesomely space-agey.) The innovative lash comb separates, lengthens, and volumizes while the lash-conditioning formula douses even the most meager of hairs in inky color.

How to Use

Twist the dial at the base of the tube for 4–5 clicks to dispense the formula. If it looks too goopy, simply dab the comb with a piece of paper towel to soak up the excess. Next, gently wiggle the lash comb from the roots to the tips of lashes. To get at the inner and outer corners, turn the comb so it’s vertical, and gently brush side-to-side to add major volume and length. Lastly, curl your center lashes by lifting the comb from the roots to the tips of lashes, holding it at the ends for a few seconds to allow the formula to dry and lock in the curl.

Water, Acrylates Copolymer, Iron Oxides, Copernicia Cerifera (Carnauba) Wax, Alcohol, Beeswax, Polyvinyl Alcohol, Stearic Acid, Butylene Glycol, Bentonite, Hydrogenated Polyisobutene, Glyceryl Stearate, Nylon-66, Polysorbate 80, PVP, Silica, Stearyl Alcohol, Aminomethyl Propanol, Phenoxyethanol, Methylparaben, Chamomilla Recutita (Matricaria) Flower Extract, Propylene Glycol, Propylparaben, Hydrolyzed Keratin, Panthenol, Sodium Dehydroacetate, Butylparaben, Ethylparaben, Amethyst Powder, Tourmaline, Aloe Barbadensis Leaf Juice, Isobutylparaben, Nephrite Powder, Pearl Powder, Ruby Powder, Amber Powder, Coral Powder.

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Most Helpful Customer Reviews

Very hard to get used to

This is a whole new way of using mascara!! It takes lots of practice & getting used to it, but soo SO worth reordering & using again! Keep on working at it!

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So easy to use

I love the control I have when using this product. It has good staying power and I can really see a difference when I wear it!

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Excellent for sparse lashes

I have very few lashes and most mascara wands deposit too much product. (I usually spend much more time brushing/combing mascara off of my lashes than I do curling and applying mascara.) This applicator is excellent because you can control how much mascara is applied and the applicator also acts as a comb.

The directions recommend twisting five clicks per application, but I use essentially 1.5 clicks per eye.

This mascara also stays put; most mascaras start to smudge after a few hours of wear but this stays put until the very end of the day. (This may be a result of using less mascara.)

My favorite mascara by a long shot!

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Just not seeing the appeal

I was really excited to try this mascara. I hate the dreaded lash-clumping, so a built-in lash comb seemed like a great idea, and I like to try new things.

But after a few tries, I'm still failing to see the appeal. There is an awful lot of product dispensed with one click, so it goes on quite thick and takes much longer to dry. Once I figured out I needed to blot about half the product off the brush before applying it, I did like the way the brush applies mascara to my top lashes, but I still find it nearly impossible to apply it cleanly to my bottom lashes.

For the extra time and effort it takes for me to apply it, I'm afraid it's probably not worth the effort.

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Kind of difficult to use at first; now one of my favorites

I like the shape of the mascara bottle; very different from all the others.

There are instructions on the back of the box that explains how to use it. It says to turn the clicker at the bottom about 4-5 clicks the first time, but it took me SEVERAL to get any of the liquid out! It was frustrating. And I had to be very careful not to put it on too thick, because I'm the type of woman who prefers a lighter makeup look.

I use about 2-3 clicks on my first last and I very gently curl my lashes with just the tips of the small brush, and then click it once or twice more for my second. My lashes are curled more than the product I've been using for years. It's hard to make sure not to put too much on, though. It's also waterproof, which is really lovely.

Overall I really enjoy this mascara and plan to use the entire bottle. I just wish it was easier to use at first and I also wish the brush was longer, but it's for better precision. Takes some getting used to. :)

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