This mask was ultra moisturizing. It is perfect for dry winter skin. A few times at night I will put it on freshly cleansed, exfoliated, toned skin that already has a serum applied on it, then I will put a nice thick coat of this mask on and leave it on overnight and wake up with the most moisturized skin! If I don't feel like leaving it on I will do all the above then just wipe off the excess. This is not an irritating product. I don't have any wrinkles as of yet so I cannot comment on the efficacy in regards to that but my skin does appear to be more even toned and is much less dry! Can't beat that it is 40% off to ACES too!