I got this shampoo to try after attempting to find a volumizing shampoo without a bunch of chemical junk in it. I had read a bunch of reviews, so I was prepared for it to really stink, but in my opinion, it isn't bad, and it doesn't last past when my hair dries. I have fine, really long hair, and I have to shampoo in two batches in order to feel like I really got everything because the lather is fairly low. It doesn't leave my hair and scalp dry and itchy (like many volumizing shampoos do), and I can go about 3 days before I start to look oily again. Overall, it is the best I have found for fine, oily hair that really uses natural ingredients and doesn't leave my head itchy and dry.