I purchased this before a beach trip to Mexico in February 2016, and I absolutely love it. I usually blow out and straighten my hair, but knew that would be ridiculous for a week on the beach. My hair is very thick, medium length, naturally wavy and a bit coarse. I really feel like this stuff not only protects my hair from the damaging effects of the sun, but leaves it extra soft with less frizz and some really nice waves. It smells amazing, too. I've even been using it regularly back home in NY as humidity has set in, and it's (again) getting pointless to straighten my hair so frequently. I love it and will continue to use it!