Editor's TipEditor's Tip

For a snag-free curling experience, detangle and smooth hair with the SARAHPOTEMPA “Power” Paddle Brush.


Birchbox Breakdown

Invented by celebrity hairstylist Sarah Potempa, this game-changing curling iron is genius enough to crown her the Thomas Edison of hot tools. Her light-bulb equivalent of a beauty breakthrough? The steel rod rotates on its own, saving you the trouble of manually wrapping your curls——and ensuring that your ringlets are evenly spaced. At the press of a button, the rotating curling iron gently winds each lock of hair around its heated ceramic rod (and stops as soon as you let go). The rod can be switched to rotate clockwise or counterclockwise—, so your curls always twist away from your face. Eureka!

How to Use

Set the digital temperature control to your desired heat level. Next, choose your curl direction: Select “R” for the right side of your head and “L” for the left. Clamp the end of a piece of hair and press the “Go” button to make the rod rotate——no manual effort required. Once hair is wrapped all the way around the rod, unclamp to set the curl free. Repeat across your head, then finger-comb for loose, natural waves.

More for You!
  • Free returns within 90 days of purchase
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Product Reviews & Sample Feedback

58 Reviews
4.7 out of 5 stars
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my profile
people who
Hair type
Hair color
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Most Helpful Customer Reviews

LOVE IT! But heed my warnings...

THE GOOD: I just got this thing two days ago and have used it twice already-- it's great. It took me about 25 minutes to curl my hair all the way around (I have long hair and a lot of it) the first time, and right around 20 min the second time. I'm thinking after a few more tries I can knock it down to around 15? Which is pretty awesome in my opinion!

THE BAD: The wand is enormous. I couldn't tell by the photo how big this thing was going to be. Even my husband's eyes bulged when he saw it. I'm a small girl with small hands so this was a little hard for me to handle, but I'm getting better and I think I will eventually do fine with it. Also, the instructions say to always clamp the hair with the clamp facing inward toward you, and I disagree with that. If you do it that way on the left side you get clamp marks on your hair! But it works fine that way on the right. So on the LEFT- clamp outward, and on the RIGHT- clamp inward. Remember that :) And lastly be careful not to accidentally click the "GO" button before you're ready. It will start spinning on you and mess you all up. Someone else mentioned their hair getting stuck but I had no issues with that at all. I just made sure the little "kickstand" thing was pushed down so it wasn't in the way at all.

THE UGLY: As I mentioned, the wand is huge. It's also very hot. I had it set at 350 which was the default temp and also what it said was necessary for my type of hair. When I was curling the back of my head, my hand got tired and I unintentionally dropped my wrist to relax. The wand touched the back of my next for a split second and left me a nasty 2 inch burn mark. So, beware of this!

All that said, I love this thing and am so happy I got it. I definitely recommend it!

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I've been looking at this curling iron for well over a year. I finally was able to purchase it and I am so glad I did. I've always wanted to create nice waves/soft curls in my hair but have been unable to do this on my own. With this curling iron I was able to do my entire head of VERY thick medium length hair in about 10 minutes. I also did my daughter's very long and thick hair in 12 minutes. Her turned out like one of the Disney/Nick teen stars. It was sooooo pretty.

It only took me a couple of tries to get it down. So many people liked my hair and my daughter's hair that I think I just made quite a few sales for Sarah Potempa. Wish I was working on commission here !:)

This is a great investment, esp if you curl your hair often.

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So worth it!!

I have the straightest hair in the world! This is the only curling iron I've used where my curl stays all day...even the next day (if I don't mess it up too much sleeping). I don't even need to spray my hair with hairspray beforehand. I just curl and go!

Also, it's targeted to ladies with long hair..I have short hair, meaning above my shoulder but below my ears. It's a long tapered bob. I set the speed to low since my hair is shorter.

My hair is also fine, so I appreciate the temperature control. I use it at the lowest setting 310-degrees and I don't feel like I'm burning my hair.

I love this product! Every time I use it I receive compliments. I've started using it once a week! It is worth the investment.

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If you are on the fence.....

I am growing out my hair, and have A LOT of really thin hair with oily roots. I wanted to give up many times as I could not find anything to give me volume or curls that would stay. THIS DOES IT ALL! While it is slightly cumbersome at first, I was able to curl my hair within 10 minutes and keep them for 3 days...3 days! My husband was in awe and it has ended up replacing every heat tool I own besides my flat iron. I was lucky enough to find a 20% off coupon to help with the cost, but knowing what I know now, I would still buy this tool 10 times over at the regular price. If you are on the fence I highly recommend...it is really worth it.

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I wish I had this years ago! Life changing

This is literally the fastest and most effective way to curl hair that I've ever found. My only regret is not buying this earlier, the only reason I did wait was due to the price…but believe me, it's worth it!

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Huge but works well with practice

First of all - this wand is much larger than I expected. For a petite person I had no idea If I was going to be able to use it properly. It takes a lot of practice but it does as advertised and creates beachg waves in either direction. I wouldn't bank on this creating perfect waves for an event until you've practiced using the button and your hand position but not having to remember which way to rotate your hand is great. Also, with practice you can get other types of curls so I'm going to keep using mine and hope that this is finally a curling wand I can keep using for a long time!

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Hair Curling Novice

This curling iron is worth the investment. I have never been able to figure out how to curl my hair to the standards that I like or basically had the patience for the time it took. I have thick straight hair that is past my shoulders and I can have my entire head curled in about 15 minutes which if super quick considering how uncoordinated I am when it comes to styling tools. The curls also last all day and I am one who is frequently touching my hair.

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I will always own this beachwaver!

This is by far the best beauty instrument I have in my bathroom.

I use this every single day and every single day I get some sort of complement on my hair. Its so simple to use and so hard to burn yourself (and I'm a klutz).

I will never go back to a simple wand. This is worth every penny!

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Amazing curls, and so easy!

I have always worn my long hair stick straight because curling it was too difficult, and after all the work, the curls would fall out. After reading the reviews here on Birchbox, I thought the Beachwaver might be different, and boy was it ever! It was so easy to use, its really fool proof, and it left me with gorgeous curls! They did fall out a bit as the day wore on, but the lovely waves were just as beautiful. I had so many compliments on my hair, and honestly it looked just as good as when I have had my hairdresser do it for $40 a pop! Yes, it is a bit expensive, but it really is so worth it! I absolutely LOVE this curling iron!

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Not to be dramatic, but it's life-changing

I have never been able to master curling my own hair. I've bought countless clipped and clipless curling irons over the years (including the not-so-cheap Sedu clipless), but yet I've never found success. I saved up my Birchbox points for the BEACHWAVER for awhile and then finally pulled the trigger with the Black Friday discount, and crossed my fingers that it was as good as the reviews said. I was not disappointed! This thing makes it sooooo easy!!! My hair looked beautiful and it took so little time, I can totally see curling my hair in the morning before work for the first time in my life. SO AMAZING!!

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