I have thick straight hair that is heavy so it often looks very flat. After I get done washing, conditioning and brushing I use this on my damp hair. I flip my hair upside down and spray this in among the layers. Then flip back up to upright, spray some in again and shake it out. Lastly I comb through one more time and shake out again. I end up with a lot more volume than I normally would have in my hair and some texture/hold, all very natural looking. If I am at home while my hair is drying, I will shake it out and brush a few more times.
This also smells wonderful, I love it.
I am always surprised by people who think that sea salt sprays leave them with "sticky" hair. This is designed to mimic the effects of the beach/ocean on the hair and this is exactly what this product does. Your hair is not "clean feeling" when you get out of the ocean but it is soft, textured and has a lot of hold. This is what this product does. I can just guess that the people who are surprised by how this feels have never actually been to the beach/ocean.