Editor's Tip Editor's Tip

You wouldn’t want your shampoo to be lonely, right? Grab SHU UEMURA Art of Hair’s matching Full Shimmer Illuminating Conditioner.

SHU UEMURA Art of Hair Full Shimmer Illuminating Shampoo

$48.00
300 ml

Availability: Out of stock

$48.00

Birchbox Breakdown

After one too many dye jobs, our strands were starting to look pretty fried. But not anymore, thanks to this this color-protecting shampoo from luxe brand SHU UEMURA. In addition to smelling like roses (literally), it keeps color-treated locks hydrated, protected, and glossy. Even if you’re sporting your natural hue, you can use it to get vibrant hair worthy of a shampoo commercial.

How to Use

Wet your hair in the shower, and massage a small amount of shampoo into strands, concentrating on the roots. Rinse with warm water.

More for You!

Product Reviews & Sample Feedback

123 Reviews
3.9 out of 5 stars
5 Star
54
4 Star
31
3 Star
20
2 Star
11
1 Star
7
my profile
people who
purchased
sampled
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

Liquidy, didn't lather well, didn't clean well

I received a sample packet of this shampoo and the accompanying treatment in my Birchbox a few months ago. I dyed my hair last week so I pulled out the sample to test. Terrible. The shampoo had a very liquid, runny consistency and it didn't lather well. After using it, my scalp didn't really feel clean and I noticed that my hair got greasier far quicker than usual. I won't bother writing a review for the treatment, but I also didn't enjoy it. It didn't have a nice, texture and didn't give my hair very much slip or make it feel any smoother or look shinier. I mean, after one use I can't say much about how these products have helped preserve my color. But overall, I do not believe they are not worth the exorbitant price tag.

2
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love it
Purchased

Yes, it's expensive. And yes it does what it says. My hair is very thick and coarse. I found my hair had to be very very wet before applying the shampoo or it wouldn't create enough suds. My hair color stays true and has wonderful shine.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love love love!
Purchased

This provides the most amazing shine and luxurious feel to my hair. I'm in love with the scent. It's my go-to for special occasion hair.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love Shu Uemura!
Purchased

I really have enjoyed this product so far. It really does give that glazed look that it promises. It cleanses well, but it does not lather up very much so it does take a little more product for me since my hair is very long. I will say the product smells wonderful, but the smell does not linger and it's a very faint smell. Overall, I love this product and I will purchase it again.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
My personal CEW award!

Shu Uemura company was started by a man who only expected perfection from all his products and artists. This is another one of them. I have been a consumer of their products since I met Mr. Shu Uemura in 1989 and felt like a child with a new a full set coloring box when I saw all his colors displayed on the sale's shelves. He isn't around to enjoy seeing his hair products be the best in the market, yes expensive, but what price for beauty? This leaves my hair, which by nature is wiry, a nice smooth silken finish. My husband has even noticed it. He would like more fragrance but as we all know fragrance is generally not something that is good for you unless it's botanical.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No