I received a deluxe sample of this shampoo, so I used it a few times now. There is almost no scent, what I do smell reminds me of the beach, sea salty air. Not bad but just not much of a scent. It's not very moisturizing and the next day my scalp felt oily and my hair felt dry. But my highlights that I got back in April looked refreshed and new again. Each time I used this shampoo the same thing, my highlights looked great my hair felt dry and my scalp oily. I don't know what to make of this highly priced shampoo but I know this, there is no way would I ever spend such a rediculous about of money on this shampoo. I don't think I would ever spend close to $50 for shampoo unless it was something pretty amazing. But this is not.