I discovered Avene products about a year ago, THIS being the first one I used. I have a pretty darn good micodermabrasion machine at home that I use every week. When I am done, my skin is red and sensitive. I put this mask on, it is very luxurious, and leave on for about 15 minutes. It is not a mask that dries and flakes up, it stays moisturized and all the good stuff seeps into my skin. This Avene is very well known in France for it's healing water. I also use a few other products in the. This is a comforting, soothing line of skincare for sensitive skin. I love it, and am thrilled to see at BB!