So, the first time I tried this product, I tried it on its own and kind of dripped it along the zones of my face, the. Rubbed it in. Effective, but I fear wasteful. After that, I took the label's suggestion and added it to my facial cream. I am LOVING the results! After using an exfoliating cleanser, I can actually feel this product working on my skin. My lines have decreased in depth, my skin feels smoother and I am loving the results now that this product has been included in my daily routine. I would highly recommend this product to friends and family!