Editor's Tip Editor's Tip

Top off your stay-all-day shadow with sculpted brows, using Smashbox Cosmetics Brow Tech To Go.

Smashbox Cosmetics 24 Hour Photo Finish Shadow Primer

$20.00
0.41 oz.

Availability: In stock

$20.00

Birchbox Breakdown

If we can keep going strong through our busy schedules, from early morning coffee to late-night cocktails, you’d think our eye shadow could do the same—yet by mid-afternoon (if we’re lucky) it’s smudged, creased, or gone altogether. This primer keeps shadow picture-perfectly in place for a full day. After all, you never know when the perfect moment for a selfie will present itself.

How to Use

Smooth a thin layer onto clean lids with fingertips. After 30 seconds, brush on shadow in whatever look you please.

Please visit info.birchbox.com to inquire about ingredients.

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Most Helpful Customer Reviews

This Primer Works Miracles

I have extremely oily eyelids (I guess that's a thing?) and all my eye makeup fades after a few hours. I've had no solution for this for YEARS. I read the reviews and tried this. It works amazing! My eyeshadow doesn't budge. My eyeliner stays about 99% of the time. I've never used a shadow primer before, so I'm in awe of how awesome this product works. If anyone has a better recommendation, let me know. But for me, this primer is a miracle worker and I'm no longer self conscious and looking in the mirror all the time to fix my melting eye makeup. I love this product!

4
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It works! It really really really works!
Purchased

I'm always cynical when it comes to beauty product claims. I figured 24 hours was marketing speak for 6 hours if you're lucky. This product really lived up to it's name! I've been using it for over two weeks now and yup, 24 hours is right. My cream, gel, pencil, and powder liners have been put tho the test with the primer. They look just as good as when I applied them at 6 am as when I washed them off at midnight and there were a few times where I fall asleep before washing my face and yup, 24 hours later my eyeliner did not budge and I had to break out eye makeup remover to get going for the day. My powder shadows didn't crease either. The other thing I'm trying to figure out is how to blend shadows while using the primer. That primer really locks that powder in there and it's been difficult of me to blend, but I'd rather have eyeshadow that stays put than perfectly blended eyeshadow that's out the door four hours later.

5
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Wowza!!!!
Purchased

This will keep your eyeshadow on all day and night if you pass out without washing. The tube will last a very, very long time as all you need is a teeny tiny bit. It is a little harder to blend the shadow but you can do it. Well worth $20!!!!

5
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My favorite primer EVER
Purchased

I have tried many primers due to my large pores and this is truly my favorite. I'm on my second tube and am now a customer for life. It doesn't take any more than a dab or two to cover my whole face. It dries very quickly, so the process won't hold up your morning routine. Trust me and my 5 star rating.

5
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Pros and Cons
Purchased

It definitely stops creasing in the eyelid if you have difficulty in this area. I've always simply used a natural colored shadow as a base before applying my eye shadow and creasing hasn't been an issue. But would depend on each individual skin type. Your shadow WILL stay put for a couple of days. (Sh! I didn't admit that)

HOWEVER, please note you CANNOT blend your shadows after applying and this is why I rated this a 3. You have to adjust where you apply this product and your shadow or you are stuck unless you want to cleanse and start again.

3
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