Editor's Tip Editor's Tip

Top off your stay-all-day shadow with sculpted brows, using Smashbox Cosmetics Brow Tech To Go.

Smashbox Cosmetics 24 Hour Photo Finish Shadow Primer

$21.00 Ships Free
0.41 oz.

Availability: In stock


Birchbox Breakdown

If we can keep going strong through our busy schedules, from early morning coffee to late-night cocktails, you’d think our eye shadow could do the same—yet by mid-afternoon (if we’re lucky) it’s smudged, creased, or gone altogether. This primer keeps shadow picture-perfectly in place for a full day. After all, you never know when the perfect moment for a selfie will present itself.

How to Use

Smooth a thin layer onto clean lids with fingertips. After 30 seconds, brush on shadow in whatever look you please.

Please visit info.birchbox.com to inquire about ingredients.

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Most Helpful Customer Reviews

This Primer Works Miracles

I have extremely oily eyelids (I guess that's a thing?) and all my eye makeup fades after a few hours. I've had no solution for this for YEARS. I read the reviews and tried this. It works amazing! My eyeshadow doesn't budge. My eyeliner stays about 99% of the time. I've never used a shadow primer before, so I'm in awe of how awesome this product works. If anyone has a better recommendation, let me know. But for me, this primer is a miracle worker and I'm no longer self conscious and looking in the mirror all the time to fix my melting eye makeup. I love this product!

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It works! It really really really works!

I'm always cynical when it comes to beauty product claims. I figured 24 hours was marketing speak for 6 hours if you're lucky. This product really lived up to it's name! I've been using it for over two weeks now and yup, 24 hours is right. My cream, gel, pencil, and powder liners have been put tho the test with the primer. They look just as good as when I applied them at 6 am as when I washed them off at midnight and there were a few times where I fall asleep before washing my face and yup, 24 hours later my eyeliner did not budge and I had to break out eye makeup remover to get going for the day. My powder shadows didn't crease either. The other thing I'm trying to figure out is how to blend shadows while using the primer. That primer really locks that powder in there and it's been difficult of me to blend, but I'd rather have eyeshadow that stays put than perfectly blended eyeshadow that's out the door four hours later.

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Best ever primer

I had never used a shadow primer prior to receiving a sample of Smashbox's primer in a monthly BirchBox. I loved it and just had to order -- oops, it was out of stock initially, which shows just how wonderful this primer is in doing its job! Now I have the full sized, but hope in the future I get another sample size to use when traveling!

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My favorite primer!

This primer has changed my makeup routine for the better. I've tried a few other eyeshadow primers, but this one is my absolute favorite. I put it on after I've applied my foundation, and then I let it sit for a minute or so while I put on my blush and bronzer. Once I apply my eyeshadow, I'm good for the rest of the day -- absolutely zero creasing. I first tried this when I was in a wedding last summer and my makeup lasted all day and all night. I really, really cannot recommend this product enough. Plus, because you only need a little but, it really ends up lasting you a while.

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took the plunge

I am cheap and typically go for lowest name brand shadow primer. As I was running out of my last one I decided to go a bit nicer and could absolutely tell the different. Application is smooth and a great hold all day. Definitely worth paying $10 more for a much better product.

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