I've tried bunches of lid primers. Even the one everyone else swears by Urban Decay lid primer potion. I have a mature woman skin. So there's redness and small veins that are visible. The U.D. primer, while I'm sure does make shadow last and creates a good starting point does not provide a clean canvas for the shadow like the Smashbox lid primer provides so well. I use the Smashbox primer and not only does my shadow last through out the day without touch-ups, but I get truer color because of the neutral canvas it provides. It dries fast with no tackiness. Shadows glide on, no wrinkling or settling into fine lines. If you're over 40, this product is a must for your makeup routine. Even if your young, this product will not disappoint.