I am all about eye shadow primer. I usually use urban decay, but they don't sell that on Birchbox, and since I love the point system at Birchbox I went on a search for another one to try. I got the Smashbox one because I love Smashbox eye products. This is another win for Smashbox! Its very neutral, basically skin color, and creates the perfect base for your eyeshadow. It helps with creasing too and keeps your shadow on all day. Plus, the neutral color showcases your eyeshadow colors so well. I think I found a replacement product!