Editor's TipEditor's Tip

Is the primer’s shade not exactly your color? Mix it with a bit of your foundation (try a ratio of 80% primer and 20% foundation) to create the ideal canvas for your lids.

Smashbox Cosmetics

Birchbox Breakdown

In the grand scheme of things, dealing with melting eye makeup is no worse than coping with a paper cut. That said, minor annoyances can be major distractions. This beige-tinted universal primer acts like a bandage by covering up fine lines and discoloration on and around your lids. At the same time, it works to prevent shadow from creasing and fading. So, while we can’t tell you how to avoid paper cuts (if you figure it out, let us know), this minor annoyance can quickly become a thing of the past.

How it Works

The silicone-based formula contains phytomoist, a plant-based hyaluronic acid, and glycerin to deliver moisture, while soft focus pearls diminish the appearance of lines. Betaine smooths skin, creating an ideal canvas for that killer smoky eye or natural day look. A patented Qusome® complex helps all of the beneficial ingredients sink in, and the wand makes application a cinch.

How to Use

Dab a tiny amount onto your lids with the wand, and gently blend with your fingertips. Follow with shadow or wear it alone for a nude eye look. You can also put a bit beneath your eyes to brighten dark circles.

Please contact Customer Service (877) 487-7272 for ingredients.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

It's ok...

This one always seems to dry out too fast on me... Probably halfway through use. It's ok at first. Would be so much better if they took Urban Decay's lead and switches from a bottle with a want to a squeeze tube.

3
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Bright eyes
Purchased

This I primer made by Smashbox make sure eyeshadow stand out so well. The colors are more vivid and your eyeshadow stay on much longer and don't Show fine lines at all

4
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great

I love this. It keeps my eye shadow on great and it lasts all day long. It's small but worth it.

4
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Didn't blend well.

This primer was ok. It held my eyeshadow however, it's a thick tinted primer and it was hard for me to blend well so I didn't have a weird line by my eyebrow. I would prefer an invisible primer over this. I don't think I will buy this again.

2
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Best out there!

Always looking for a great product and I found one!

4
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I wasn't sure...
Purchased

I'm totally sold on this product now. I love it and I'm not sure how I've gone most of my life without using a lid primer. My makeup is very minimalistic... I only use eyeshadow and mascara so this makes the little bit that I do so much better!

5
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Great primer!
Purchased

I received this as a sample and then happily purchased afterwards. I hadn't used a primer before, but now I'm not sure that I can go without it! Highly recommend!

4
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The BOMB!

I've tried bunches of lid primers. Even the one everyone else swears by Urban Decay lid primer potion. I have a mature woman skin. So there's redness and small veins that are visible. The U.D. primer, while I'm sure does make shadow last and creates a good starting point does not provide a clean canvas for the shadow like the Smashbox lid primer provides so well. I use the Smashbox primer and not only does my shadow last through out the day without touch-ups, but I get truer color because of the neutral canvas it provides. It dries fast with no tackiness. Shadows glide on, no wrinkling or settling into fine lines. If you're over 40, this product is a must for your makeup routine. Even if your young, this product will not disappoint.

5
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favorite primer

Smashbox is one of my favorite makeup brands. This is a great lid primer. Ive noticed it keeps my eyeshadow looking good longer than if im not using the primer.

5
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This stuff rocks!
Purchased

I absolutely adore smash box! This does not disappoint! It goes on lightweight but provides great coverage. My eyeshadow was budge proof all day, and because I'm terrible at washing off eye makeup at night, I can say it stayed put the second day as well. Also works great as an under eye concealer. I will never be without this stuff again!

5
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