Editor's TipEditor's Tip

To keep your smokey eye looking sharp, prep your lids with Smashbox Cosmetics 24 Hour Photo Finish Shadow Primer.

Birchbox Breakdown

We credit this makeup artist favorite for proving to us that a primer can be long-lasting and effective without feeling heavy. The light, oil-free formula smoothes skin so that foundation goes on evenly and stays fresh all day. And now it’s even better than ever: It’s newly re-launched with a snazzy new squeeze tube that make it easy to dispense as little or as much as you need.

How to Use

Primer should be the last step before you apply makeup. Using your fingertips, apply a pea-size amount of primer to skin and blend in.

Please contact Customer Service (877) 487-7272 for ingredients

More for You!

Product Reviews & Sample Feedback

1,483 Reviews
4.2 out of 5 stars
5 Star
735
4 Star
462
3 Star
184
2 Star
58
1 Star
44
my profile
people who
purchased
sampled
Age
17 & under
18-24
25-34
35-44
45-54
55 & over
Apply

Most Helpful Customer Reviews

LOVE IT

I have very sensitive, acne-prone skin and this is the ONLY primer that I have ever used (and I've tried a lot!) that doesn't make me break out. It feels great and works great too!

5
Was this review helpful to you? Yes | No 3 of 3 found this review helpful. Was this review helpful to you? Yes | No
My favorite

I've tried many different primers over the years and always come back to this one! It is well worth the money. I'm constantly moving and my face can get really oily so I need something that will help set my makeup and this does the trick. Definitely recommend

5
Was this review helpful to you? Yes | No 3 of 3 found this review helpful. Was this review helpful to you? Yes | No
Great primer
Purchased

A make-up artist told me this is her secret weapon. I use it under my BB or CC cream and my skin looks flawless

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Face Primer

I've never tried primer but am very happy with this one. It's nice and lightweight. The size was small but only a little goes a long way.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Good
Purchased

It works very well, but I havent found a big difference between this and those of lower prices. I would try it, but if the cost is too much it works just as well as similar products by other name brands

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Average

Goes on smooth and silky, helps makeup apply very smoothly. But really doesn't stand out from any other silicone based powdery finish primer that I have tried, maybe requires using less product than othets so thats a value. Not at all convinced it does anything to minimize look of pores. Feels like my normally rather dry skin gets oily an hour after my makeup is finished and acutally makes my foundation last less long. But that could just be me and my foundation, and tends to be my usual experience with this type of primer.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
very nice product

It is a great value for the price. It works well in helping the foundation blend better and last. I found that it does not cause my skin to breakout yet which is important.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
LOVE THIS but clogs pores.
Sampled

Love this stuff. Made my face look like velvet. Definitely covers flaws, scarring and is a great primer. If you have sensitive skin, this will definitely clog the pores and cause breakouts. I only use it for special occasions and I make sure to wash off as soon as possible.

4
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Smooth
Sampled

Great primer for smoothing your skin. This does not make you look oily. Great for long lasting make up application.

3
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No
Love

Good product not too heavy or greasy. Good for daily use even on my sensitive skin unlike other primers I've tried.

5
Was this review helpful to you? Yes | No   Was this review helpful to you? Yes | No