Editor's TipEditor's Tip

To keep your smokey eye looking sharp, prep your lids with Smashbox Cosmetics 24 Hour Photo Finish Shadow Primer.

Birchbox Breakdown

We credit this makeup artist favorite for proving to us that a primer can be long-lasting and effective without feeling heavy. The light, oil-free formula smoothes skin so that foundation goes on evenly and stays fresh all day. And now it’s even better than ever: It’s newly re-launched with a snazzy new squeeze tube that make it easy to dispense as little or as much as you need.

How it Works

The oil-free formula has vitamins A and E, grape seed extract, and green tea to smooth skin and reduce the appearance of fine lines and pores. It leaves skin silky and matte, helping foundation last longer.

How to Use

Primer should be the last step before you apply makeup. Using your fingertips, apply a pea-size amount of primer to skin and blend in.

Please contact Customer Service (877) 487-7272 for ingredients.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

1,462 Reviews
4.2 out of 5 stars
5 Star
726
4 Star
457
3 Star
177
2 Star
58
1 Star
44
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Most Helpful Customer Reviews

Flawless
Purchased

This primer is superb. I use this daily ads even after a sweat session at the gym my make up looks great. The oil free formula is a blessing for my sensitive skin and it blends in without looking wet or shiny on your skin.

5
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perfect base
Purchased

I recommend the smash box primer to anyone who has or hasn't tried a primer. My foundation stays smooth and last all day with this primer. This is a must try product for everyone.

5
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Love
Sampled

I love this primer. This sample has lasted me forever as well. It's not greasy and light weight. It really smoothes over any imperfections on my face. I love that birchbox incorporated a well known higher end brand too.

5
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Smashbox is my favorite!
Purchased

I love smashbox products. This is a perfect primer to wear before you apply foundation. It feels so good and it smells good, too.

5
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Confusing my skin

After using a few different primers I was told I HAD to try this one for oily to combination skin. Granted I did use it about 5 years ago when I first started applying makeup and did not really like it. But I do know your skin changes and products get reformulated so when I also saw people suddenly raving about it once more on blogs and YouTube ... I bought it again.

I don't mind the silicone texture.. My foundation and concealer applied perfectly. However, afterr a week I realized I look beautiful in the morning but by the end of a busy college day my skin is completely unrefined... Bumpy big pores not clarified whatsoever. My skin actually looked more refined before my makeup application!!!!!

Since it has only been a week I am going to continue a few more days and then ask a few of my makeup artist friends their opinion. So many factors go into how your skin reacts with a product... So I am keeping that in mind but as of right now there is no immediate LOVE for this product :(

2
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Still one of my faves
Sampled

I have used DOZENS of face primers from smashbox and other various brands, and this one is still one of my favorites. It's very smooth and light, and keeps my skin fresh all day.

5
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Absolutely love this primer!
Purchased

I generally didn't use a primer prior to receiving a sample of this in my birchbox. What a difference it makes! Skin looks so much smoother, softer and prevents make up from caking in your creases (even the tiniest creases as I have youthful skin). The days I forget to put in on under my make up I notice a huge difference in my finished makeup. This is definitely a winner.

5
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works well
Purchased

I have large pores and this product works well under makeup to give a smooth look to your makeup finish. I find it works best if you wait a few minutes after applying before you put on your foundation

4
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Best primer around
Sampled

I have used quite a few foundation primers, but this one tops them all. It's lightweight and helps eliminate all the shine my necessary moisturizer induces. It feels like rubbing velvet on your face, and it holds your makeup in place all day. I squeezed every last drop out of my sample size.

5
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Must have primer!
Sampled

I tend to get oily skin and this primer ensures that my makeup stays fresh and matte throughout the day--I can go up to 12 hours without needing any touch-ups!

Since receiving this product and trying it out, I have purchased this primer more than once for my collection. Although, I do have other primers, this is the one I am consistently reaching for and love the most!

5
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