Now, just understand that I have never invested much in beauty tools. However, I happened to have quite a few BB points and since there is nothing in the makeup department I needed, I decided to just splurge on something longer lasting and I'm so glad I did. Just used this brush for the first time this morning and what a difference between this and my cheap round brush! No snagging, no super frizziness, and my hair looks amazing! Not only that but I managed to dry my hair so much faster with this brush. But be warned, the barrel does get very hot!