My one beauty goal for 2013 was to try a red lip. As an African American woman, I'm a bit skeptical about ordering certain colors online because I don't know how it will look with my Mocha skintone. I made the jump and I got this product in Rave Red. The color isn't fire engine red, it's a bit darker but I LOVE it. I'm in the military so I wear a uniform, this lip color wasn't too alarming in uniform which puts it at the TOP of my product list since I can wear it daily. The color stays ALL day. From my morning coffee to lunch and now home at dinner, this color has stayed. I will be purchasing again!