This blush is very, very, very bright. The other reviews are not exaggerating (although I kind of thought they were so I bought it anyways). If you have a pale complexion (like me), this blush borders on clownish. I've also found that it doesn't last throughout the day, which was surprising based on how bright it is.
I think I'd like this more if I had darker or more olive skin, but it's just too neon on my pale face.