I LOVE this liquid lipstick. It stays on for a long, long time except when you're eating greasy food, then it comes off a little bit but still lasts longer than a regular lipstick. Also, it seems like it goes on really thick when you first apply it but if you rub your lips together after you apply it, it creates a nice, even coat that's not thick. If you line your lips with a clear lipliner before you apply it, it will help make sure you get a nice, crisp lip line.
It's light and matte and the color is perfect for me. I'm Asian and the BESO red is perfect.