This is the first lip stain I've ever actually liked! I'm sort of a makeup novice, and so it was refreshing to find this amazing product right away. I first stumbled upon it in the Birchbox Soho shop and fell in love. It stayed on for a good 5 hours, even after eating fondue and drinking wine. My only complaint, it comes in a lipgloss style, and the sponge brush makes it really hard to apply and control. I have to use a lip brush for application, because anything that goes beyond your lip will not budge and koolaid lips are not cute. It can be a little drying, but if your lips are well hydrated before application, there's no need to worry!