I think this did something... Wait... Did it? Let's see, I have yellow/olive undertones to my skin and I get dark pretty easily in the summer, but I can also turn pale when I don't get a lot of sun, so this fall, I thought I'd give this moisturizer a whirl. I exfoliated on Day 1 and then used this product daily for a week in place of my regular facial lotion. Every day, I stared in the mirror trying to decide whether it had made a difference yet or not. By the end of the week, I think maybe it's taken me from pasty to just fair, with perhaps a touch of a healthy glow. The moisturizer was cheap, and miraculously didn't make me break out, so I can't say I'm entirely disappointed. Just don't expect a real tan from it!