Editor's TipEditor's Tip

For a subtler faux glow, try TanTowel’s Classic Formula Self-Tan Towelettes.

TanTowel®

Birchbox Breakdown

These super-strength towelettes have all the benefits of the original—they’re portable, easy to use, and citrus-scented—but they’re specifically formulated for medium to dark tan color. Just swipe-and-go for a deep, but still natural-looking glow—no sun exposure required.

How it Works

Each box contains 5 individually wrapped wipes infused with dihydroxyacetone (DHA), a self-tanning agent that reacts with proteins and amino acids in your skin. Each 9-by-12-inch towelette is big enough to evenly coat your entire body, from head to toe. Bonus: The citrus-scented wipes exfoliate and moisturize as they tan.

How to Use

Apply evenly to clean skin in circular motions. Wash hands immediately and avoid showering for six hours. Reapply as necessary.

More for You!
  • Free returns within 90 days of purchase
  • Extra samples and gifts in the Bonus Shop

Product Reviews & Sample Feedback

155 Reviews
3.4 out of 5 stars
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36
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44
3 Star
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2 Star
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1 Star
18
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Most Helpful Customer Reviews

Love it

I've been using the Tan Towel for about 5 years now. I admit, when I first heard about it, I was skeptical since I haven't had good luck with self tanners before. I must say, the Tan Towel literally changed that! It gives me that little bit of sun kissed skin without turning my skin bronzy, streaky, patchy much less the palms of my hands orange. It's gives me a perfect balance of sun kissed skin! I have fairly light to light skin that looks naturally tan with the Tan Towel :)

5
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Kinda of Dissappointed
Purchased

A few months ago I purchased this product but in the lighter version and had great success! I got great color from them but wanted a little more. I purchased this and was shocked to find out that after using it I did not see nearly as much color. I'm a little disappointed...I'll have to try another one and see if it was a fluke.

3
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LOVE!!!

These tan towels keep me glowing all year round. I tan very easily during the summer and have found that these enhance my natural tan all year long. My skin feels great after using them too!!

5
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What's different about "Plus?"

I didn't notice any difference between the original and the "Plus Formula." Still, both tan towels worked pretty well as home tanning products. They have less of a bad odor and cause less streaking/orange color than other brands. Still, I don't buy them any more since they're so wasteful and so bad for the environment.

3
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Best self-tan product
Purchased

I've been using this product for years and was so excited to find it on birchbox. By far the best self tanning product on the market. The towels allow for easy, clean application. They provide a nice healthy tan even for my very light skin!

5
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Tan Goddess

This wonderful creation adds a beautiful glow with no streaky mess OR orange face… It smells yummy too! If you like to look like you came back from Mexico in the middle of bitter winter GET THESE

5
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Not dark enough

I have used different kind of self tanners and the wipes are much more effective. With this product I wasn't able to tell I had even used it. Needs to be darker if I would ever want to purchase again.

2
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i love tan towels
Purchased

I have used many self tanners in my life and this is by far the best! i dont even think its possible to have streaks with this, unless you completely miss an area. to full size towel is perfect for a tan from head to toe, and it lasts for about a week, if you dont exfoliate very day

5
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Not necessarily better than lotion

I received one towel in the 'mystery' box. It's really tough to tell with one sample (self-tanners take a bit of trial and error). I didn't like it more than lotions that I have used in the past, so I probably wouldn't buy it. The streak-factor isn't much different as far as I can tell. Free is good though!

3
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Like any other self-tanner...

Sure, these towelettes are MUCH more convenient than the typical lotion-style self tanner (they smell better too!), but that does not mean you can throw out all the precautions you need to take when applying.

Make sure you spread it evenly so you're not streaky! And remember to wash your hands after use! (especially between your fingers where I have often found the day-after orange!)

3
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