Most of the eyeshadow palettes I own are neutral. I cant help it; I'm drawn to the colors. But, out of all the neutral palettes I own, this one I reach for the most. There's a great color selection; from light/highlights to your medium browns (great in the crease as transition shades) to the great, matte, dark colors good for smoking out your eyes or just deepening the crease. The eyeshadows are soft and extremely pigmented, which is great, because you only need a little bit on your brush to get a full swatch of color on your eyes, meaning the eyeshadows will last. And, the Balm has some of my favorite packaging. Just look at it! Adorable!