Editor's Tip Editor's Tip

Pair with theBalm®’s gorgeous Meet Matt(e)™ Eyeshadow Palette to create infinite looks.

theBalm® cosmetics Put a Lid On It™

$18.00
0.4 fl oz / 11.8 mL

Availability: In stock

$18.00

Birchbox Breakdown

This eyelid primer is the Thelma to your eye shadow’s Louise. The velvety formula guarantees that colorful shadows stay bright and smudge-free for hours. Suitable for all skin types and tones, the sheer formula blends in seamlessly and doesn’t leave any kind of residue on your lids.

How to Use

Squeeze a small amount on your fingertip and blend onto eyelids from the lashline to the brow. Follow with your usual eye makeup.

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Product Reviews & Sample Feedback

1,358 Reviews
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Most Helpful Customer Reviews

Finally!
Sampled

I've always had a problem w creasing of all shadows & liners. This is the first product I've found that leaves no evidence of itself other than magic. Despite my oily skin, I use only the tiniest dot, rubbed into entire lid, to keep any eye make up set in place all day. No more oil blotters or touch ups required. My sample lasted for quite a while; buying full size now!

5
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Did Not Keep My Shadow On
SampledPurchased

I still struggle to find a primer that holds my shadow on all day. No matter what I do it ends up creasing mid day and this product was no different. I will say it held it better than most but for the cost I wish it held it more. My go to is still a drug store brand, and sad to say it held up better than this did.

2
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Never knew I needed it until I received it!!

I have never tried an eyelid primer prior to receiving a sample of this product, and WOW! I have deepset, but not quite hooded eyes, and this product really helped keep everything in place! It soaked in very quickly so I didn't have to wait to start working on the rest of my look!

5
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Wonderful product
Purchased

I've always had problems with eye shadow creasing in my eyes and basically feeling and looking greasy and/or oily. Never would stay on all day. I bought this and am addicted to it, I wear more eye shadow now, and it lasts all day! I also find you don't need a whole lot, or at least I don't. This tube should last me a while! LOVE IT!

5
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Love It!

I've never used an eye shadow primer before, but when I got the sample and tried it I was amazed at how well it held up (even after an end of the day workout). No crease and my eye shadow and liner stayed in place! Definitely going to purchase the full size when the sample runs out.

5
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