Editor's TipEditor's Tip

For the ultimate in healing, pair with TONI&GUY’s Nourish Conditioner for Damaged Hair.

TONI&GUY

Birchbox Breakdown

We seem to do our darndest to wreak havoc on our hair (highlights, lowlights, straighten, curl, the list goes on), but sometimes even thinking about repairing our strands seems daunting. UK-based TONI&GUY makes it easy peasy with this shampoo specially formulated for damaged hair, which softens and fortifies for radiant results.

How to Use

Apply to wet hair, work into a lather, and rinse. Repeat if desired.

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Dimethiconol, Parfum (Fragrance), Glycol Distearate, Glycerin, Carbomer, Guar Hydroxypropyltrimonium Chloride, Gluconolactone, Trehalose, Adipic Acid, Sodium Sulfate, TEA-Dodecylbenzenesulfonate, Amodimethicone, PPG-12, Citric Acid, Disodium EDTA, PEG-45M, Trideceth-12, TEA-Sulfate, Triethanolamine, Cetrimonium Chloride, DMDM Hydantoin, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Citronellol, Geraniol, Limonene, Linalool, CI 77019 (Mica), CI 77891 (Titanium Dioxide).

More for You!
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Product Reviews & Sample Feedback

1,245 Reviews
4.1 out of 5 stars
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523
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413
3 Star
215
2 Star
54
1 Star
40
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Most Helpful Customer Reviews

Nice Scent
Sampled

This shampoo didn't seem to do anything special for my hair. I didn't particularly care for the way it applied, it seemed like it was very difficult to get spread throughout my hair. I'll stick with my current go-to this time.

3
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Hydrating
Sampled

Used this shampoo with the coordinating conditioner on my dry, heat-damaged hair and noticed it came out very soft and smooth. My split ends actually looked a bit better than normal! The fragrance is also nice.

4
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Nice and light... not "overly squeaky clean"
Sampled

One of the feelings I hate the most is when a shampoo feels really harsh and strips my hair of all oils. This shampoo felt more gentle.

5
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Chemicals
Sampled

I thought this shampoo worked really well, and my hair looked great. But, I would never buy shampoo with these chemicals in it. I would rather have dirtier looking hair.

3
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Shampoo - not for me
Sampled

The scent on this was very nice and very subtle. I liked that. Otherwise, not a fan of the ingredient list. And I don't think I noticed much difference in my hair after a few uses.

3
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LOVE!
Sampled

This stuff is great. I got it just in time for the cold weather that wreaks havoc on my hair and it did wonders for it

5
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No Difference
Sampled

Nice scent but I didn't notice a real difference in my hair.

3
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Great shampoo!
Sampled

This shampoo leaves my hair very clean! It's great and I would definitely buy.

3
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Love this shampoo
Sampled

It smells so nice and makes my hair feel very soft! I have some breakage on my ends, so I would really like to see if the long-term use helped my hair!

5
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nice
Sampled

Bottle was cute and perfectly sized. Nice, good-smelling,light shampoo. I was not able to follow with conditioner as I was accidentally sent me two 'poos' - so I'm not sure how I would feel about it after using the conditioner. I'm also not sure how much damage it repaired, but again, hard to say without trying conditioner first.

4
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