I got this brush as a part of the Laura Geller Beauty Piece of Cake Collection and I LOVE it! The bristles are incredibly soft (which is nice for my extremely sensitive skin), and it makes the application of my LG baked foundation and blush absolutely effortless. I love that you can leave it partially retracted for concentrated, heavier application, or all the way out for light and fluffy application. I also think that this is the best design of a retractable brush that I've seen - the bristles don't get stuck or crushed in the tube like with other brushes I've had. Genius design!