Editor's Tip Editor's Tip

If you’d prefer high hold with a matte, natural finish, try TOWELDRY’s Clay Styler.

TOWELDRY Firm Hold Pomade

$18.00 Ships Free
2.5 oz.

Availability: Out of stock

$18.00

Birchbox Breakdown

While a truly classic hairdo demands a classic styler, there’s always some room for a little innovation. This quintessential pomade has a pliable, water-based formula, making it easy to rinse and a cinch to restyle. If only Cary Grant could get his hands on this.

How to Use

Warm a dime-sized amount in your palm to emulsify the pomade. Apply to damp hair with a comb for a polished, glossy look, or to dry hair with your fingers for more texture and separation.

Water (Aqua), Steareth-20, PEG-7 Glyceryl Cocoate, Butylene Glycol, VP/Methacrylamide/Vinyl Imidazole Copolymer, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Isoceteth-20, PEG-40 Hydrogenated Castor Oil, Ceteth-20, Methyl Dihydroabietate, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Fragrance (Parfum), Benzyl Benzoate, Benzyl Salicylate, Limonene, Geraniol, Hydroxycitronellal, Butylphenyl Methylpropional, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone.

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Most Helpful Customer Reviews

Work well immediately after shower...
SampledPurchased

Work well immediately after shower with wet but if you wait till your hair dries and have thicker hair you will have trouble getting it to lay down.

3
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good stuff
Sampled

I have decided to try the myriad of pomades that I've been sent over the past several months from birchbox...and well...I started using this pomade by Towel Dry...and it's pretty good stuff, holds well...and holds for a majority of the day. The smell leaves something to be desired...but I only really smell it while I'm applying it...so I guess it's not THAT big a deal.

4
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The best pomade yet
Sampled

TD is not my favorite brand. Still, this pomade impressed me so much I bought one for my home and office! A little goes a long way and I find it works better when my hair is damp. Holds all day with no dandruff

5
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Pomade is not for me
Sampled

This is not a bad product, I just am not into the greasy gel look. If that's your thing, this might be for you. It washes out easily, which is always a bonus for pomade.

3
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Great Hold
SampledPurchased

I'm growing my hair out and currently have an undercut. This pomade holds my hair in place for 12+ hours. Looks even better the next day!

5
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