Editor's TipEditor's Tip

TOWELDRY’s styling products range from “natural” to “extra-firm” hold. The Mid-Styler falls right in the middle. You can even mix it, cocktail style, with other products to experiment with different holds and finishes. For something more robust, try the Paste Styler; for less hold, you’ll want the Crème Styler.

TOWELDRY

  • 4.1 out of 5 stars, based on 372 Reviews 372 Reviews Write a Review
  • $18.00
  • 2.5 oz   
  • Availability: In stock

    $18.00

Birchbox Breakdown

Hybrids usually rank pretty high on the awesome scale (see Ligers and Baseketball for proof), and this composite hair styler is no exception. Designed for all hair types whether wet or dry, this versatile water-based tool combines the very best components of paste, cream, and pomade for superior performance. The smooth, lightweight, alcohol-free formula provides a pliable but strong hold with a matte finish that leaves hair healthier, stronger, and fuller.

How to Use

After towel drying hair (of course), scoop out a nickel-sized amount with your fingers, warm it up in your hands, and run through hair. If you want a little more volume, be sure to work it in at the roots.

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Product Reviews & Sample Feedback

372 Reviews
4.1 out of 5 stars
5 Star
148
4 Star
135
3 Star
67
2 Star
17
1 Star
5
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Most Helpful Customer Reviews

Very Nice Hold
Sampled

This hair styling hair paste holds your hair very nicely and for the entire day. The paste also has a nice smell to it instead of a normal basic gel from a store.

5
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My favorite hair product!
SampledPurchased

LOVE this hair product! It is the perfect "medium" weight that provides the hold I am looking for without being too sticky or gunky. Would definitely recommend. I have thick hair but this holds up very well to the job!

5
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Good for matte finish
Sampled

I normally don't use matte finish styling products. It gave a good hold, styled easily and definitely didn't have much shine. Scent was unremarkable, although not bad.

3
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favorite hair product
Sampled

This is by far my number # 1 hair gel. This holds my hair in place, leaving it looking full & soft instead of spiky & stiff.

5
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very decent
Sampled

not the best hold but a good feeling for a relaxed hold. smells awesome so if you combine it with a wax that hold a little better your money

4
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Works like a gel, no mess
Sampled

It works like a gel in that it holds your flow in the direction and shape you want, but its not obnoxiously stiff. It is water based, so its easier to get out than a oil based pomade. The fragrance, or lack thereof, could be improved. it smelled...soapy? nothing noticeable unless you are sniffing it 2cm from the jar.

4
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Good for what it is

This product makes my hair look wet/greasy. I have thick but fine wavy hair. It doesn't hold as well as I would like, and that is why I use the Paste Styley TowelDry has. It holds my hair well, and doesn't give it a wet/greasy look.

3
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Good product
Sampled

I enjoyed this product and used it for a week. I prefer light hold hair products and this was a little strong for my preference. Good product though.

4
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awesome hold
Sampled

My hair is very thick and hard to control, but this product does a FANTASTIC job! Even during my long work days it holds up extremely well, and washes out clean leaving no build up. The price was a little hard to swallow, but my sample lasted me for over a week so I know the full size will last for months!

5
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Does the job
Sampled

This is not a product I would purchase, but it has been nice to have as backup in my desk drawer at my office.

4
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