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Editor's Tip Editor's Tip

As much as we love to dress up our eyes, it’s also important to protect them. VMV Hypoallergenics Re-Everything Eye Serum fights puffiness, dark circles, and fine lines.

VMV Hypoallergenics Ooh-La-Lash Volumizing Mascara

$23.00 Ships Free
0.27 fl oz

Availability: Out of stock


Birchbox Breakdown

For contact lens wearers and everyone else with sensitive eyes, this innovative tubing mascara is a true lifesaver. VMV set out to create a formula that would prevent raccoon eyes and unsightly clumps without sacrificing any volume-enhancing effects. Unlike any other mascara we’ve come across, it omits 72 of the most common skin allergens, and it’s 100 percent fragrance-free, dye-free, and non-comedogenic, meaning that the risk of irritation is nearly zilch. So go ahead and pump up those bare lashes!

How to Use

Use the mascara wand to swipe the formula onto lashes, adding additional coats until the desired volume is reached. To remove, just splash warm water onto closed eyes—the tubes will simply slip off!

Aqua/Water/Eau, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Stearic Acid, Propylene Glycol, Beeswax, Cetyl Alcohol, Sorbitan Sesquioleate, Polysorbate-60, Polyvinyl Alcohol, Hydroxyethylcellulose, Triethanolamine, Isobutylene/Sodium Maleate Copolymer Solution, *Butylparaben, Propylparaben, Ethylparaben, Methylparaben, CI 77499 (Iron oxide).

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Product Reviews & Sample Feedback

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Most Helpful Customer Reviews

Wonderful Mascara

In the past year I've had multiple styes. I've never had problems with mascara before and I always make sure I throw out expired products. Anyways, as a precaution I've been searching for a mascara that's great for contact wearers and hypoallergenic. This is by far the best I've ever used. It has the perfect thin brush and easy application. The color is not a strong black; it's a natural black. It doesn't irritate my contacts or eyes and it doesn't give me raccoon eyes. Eh! That's unattractive.

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A little dry...

It didn't flow onto my lashes as smoothly as I would have liked, great for bottom lashes though. I use it as a back-up.

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Lifetime customer

If I asked a magic genie for the perfect mascara, I would be receive Ooh La Lash in a poof of purple clouds. Makes my lashes beautiful, doesn't run, flake, or smear, and miraculously comes off with hot water (no soap!) at the end of the day. I used to only wear waterproof mascara out dancing for fear of sweating it off, but I don't even have to consider it anymore.

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I love how this mascara does not bother my contact lenses at all. Goes on easy, doesn't clump, and my eye lashes look natural, but full.

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Love it!

I bought this mascara when the allergens in my home state were driving me crazy! I couldn't wear my regular mascara because I was having a reaction with everything else in the air. After trying this mascara I didn't have such itchy eyes. It adds length and isn't too heavy so it's great for the work place!

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