I haven't been a gloss person for years. This gloss changes everything.
First off, it's not sticky AT ALL. No more tearing caught strands from your pout, this gloss just doesn't do that!
Secondly, the scent / ingredients. This brand is known for its ingredients with integrity. There's even cinnamon in here... between the feeling on the lips and the scent, you can experience some of these key ingredients.
Finally, the color. I just purchased my second one. These glosses (I have Nude Rose and Berry) are great by themselves or layered on top of other tints or lipsticks. I am super obsessed and make sure to always have one with me.