Editor's Tip Editor's Tip

More of a cream blush kinda gal? We feel you—try W3LL PEOPLE’s Universalist Multi-use Color Stick.

W3LL PEOPLE Purist Blush Powder

0.21 oz.

Availability: In stock


Birchbox Breakdown

In the self-improvement department, not much rivals a well-placed swipe of blush. The only downside? Most blushes are packed with iffy, pore-clogging ingredients. (Think: scary-sounding words like ‘dimethicone.’) Fortunately, W3LL PEOPLE’s high-performance mineral blush provides a lovely pop of color—without relying on artificial preservatives and chemicals.

How to Use

Sweep up a small amount of powder with a blush brush, and brush on the apples of your cheeks and your cheekbones.

Mica, Iron Oxides, Titanium Dioxide. May contain Ultramarine Blue, Ferric Ferrocyanide, Organic Aloe Barbadenis (Aloe)*, Matricaria recutita (Chamomile)**, Camellia Sinensis (Green Tea)*

*USDA Organic, **QAI

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Most Helpful Customer Reviews


I have been looking for a new blush & was excited to try this brand. The color I got (63-Luminous Apricot) was a little too intense for my olive skin, although I think once I perfect the art of applying it I might be able to adjust the intensity. Feels great going on, clearly a little will go a long way so definitely worth it (the pot is a decent size), & all natural/organic is definitely a plus.

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So pretty

I have shade 63, which I believe is Luminous Apricot. It's luminous but not over the top and NOT shimmery like some mineral blushes. The photos everywhere of this blush were very dark and so I was nervous it wouldn't work for me. But when it arrived the shade was much more toned down in real life. <3, this one is a win like almost every other WP product.

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Sparkly Glitter Blush - Yuck!

If you want a blush that makes you glitter like no tomorrow, then this is for you. I got the pinkest one because I love the ingredients and from the pictures, I was not expecting it to sparkle and glitter like this. I'm looking for a matte blush with good ingredients without dimethicone and carmine and red #s that are all bad and make you break out. I've turned to some mineral ones that don't show up as good but better than glittering like a hooker.

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Pretty color, but not for me

I was excited to try this, as I thought a powder blush would be a nice addition to my summer routine, especially because I tend to have oilier skin. I generally love coral colors, and this was no different, but it was difficult to blend in... And I didn't think it was very long lasting (which I need for work because I generally don't have the time to do any touch-ups).

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A little too shiny

But good color overall. I was kinda hoping for more of a Bare Minerals dupe of Glee but it's definitely not. I personally won't repurchase because I prefer matte finish blushes, but will use it until it runs out.

It's a solid product though.

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