For those guys out there that are looking to maintain cool sideburns, goatee or beard, this product is for you!! Unlike shave foam or shave soap that forces you to deal with a lather, this product is CLEAR and when applied on your face, it remains clear!! It allows you to make precision angles with your razor that foam products don't allow you to make, unless you wipe part of the foam off your face, in order to see where you are about to swipe with your razor. I have sensitive skin and a beard. Because this product is clear, it allows me to get the appropriate angles with my razor, in order for me to make the switch from a full beard in the winter, to cool sideburns and goatee in the summer, without dropping bucks at the barber. This product is so good, I use it every time I shave, and that explains why I just added 3 tubs of it to my cart!!!