Visit Us in New York City!

Stop by our flagship Birchbox store in SoHo to shop the best in beauty and grooming.


Monday – Saturday: 11 a.m. – 8 p.m.
Sunday: 11 a.m. – 6 p.m.


433 West Broadway
New York, NY 10012




The Best of the Birchbox Shop

Discover the latest and greatest
in beauty and grooming.


Book a hair, makeup, or nail service
with one of our beauty pros.

Build Your Own Birchbox

Pick 5 stellar samples to
build your own Birchbox!

What's Happening At Birchbox SoHo

February 2016

Build Your Own Skincare Box

Reboot your skincare regiment by visiting our new Build Your Own Skincare Box Station (a Birchbox SoHo exclusive!). Pick one from each skincare category--cleanse, tone, moisturize, mask and treat--for only $75!

Shop Birchbox Man

Discover the finest in grooming and lifestyle at the Birchbox Man Shop, located on the lower level of our SoHo store.

Thursday, February 11
6 p.m. – 8 p.m.

Filter Your Way To Flawless with Laura Geller & Birchbox

We're teaming up with Laura Geller New York for a night of sweet treats and FREE makeup touch ups. Stop by for consultations with the brand's makeup experts (and a chance to meet Laura Geller herself!) Bonus: Receive a special gift when you spend $40+ on any Laura Geller New York product(s).

Wednesday, February 17
6 p.m. – 7 p.m.

Get Your Wings
(Eyeliner 101) Class

As we all know, eyeliner can be a bit challenging. Become a pro at this class! You'll find out how to pick the right shade and tools for you, plus learn tips for multiple types of eyeliner application (including smokey liner and tricky cat-eyes). Bonus: This class is free for Birchbox Subscribers!

Get a monthly box of five personalized beauty samples.
Get a monthly box of personalized grooming samples, plus a stylish accessory.