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Birchbox · June 22, 2017

So You Joined Birchbox SelectNow What?

What is Birchbox Select Beta exactly?

For an additional $5 a month, this is phase one of a Birchbox subscription offering that gives you more choice in your monthly experience, and it will continue to evolve based on your feedback. Your feedback is essential, so we encourage you to send your honest thoughts and suggestions to (we'll be on the other end reading every email!).

So, what are my new options?

Each month as a part of Birchbox Select Beta you have the ability to choose one of the following three exclusive options. We'll send you an email to remind you when it's time to customize!:

  1. Pick One, Skip One
    Why you'd pick this option: If you want more control over your box, but still want an element of surprise.
    What it is: Pick a sample type you'd like to receive and/or exclude from your upcoming box (i.e. "Send me a facial toner this month, skip the mascara!"). The products themselves will still be a surprise, and your options will change every month.
  2. Spotlight Boxes
    Why you'd pick this option: This is for someone who wants to know exactly what's coming or who wants to explore a certain beauty theme.
    What it is: Swap your personalized box for one of these targeted boxes filled with 5 samples that are each based on a specific theme (i.e. everything you need for a great eye makeup look) or beauty concern (i.e. oily skin or anti-aging). These options will change every month.
  3. Swap for Points
    Why you'd pick this option: Need extra time to experiment with last month's box? Or have your eye on something in the Shop?
    What it is: Instead of receiving your next Birchbox, get Birchbox Loyalty Points equal to the amount that you would have paid for your subscription that month. Well add your Points into your account on the 1st of the month. Points can be redeemed as payment toward your future Shop orders. You can Swap for Points 4 times within a 12-month period.

What about Sample Choice?

Choosing one of the Birchbox Select Beta options will make the most of your additional $5 a month. But your Sample Choice options are still available if youd prefer to pick a sample or our monthly curated box instead of one of your Birchbox Select Beta options. Currently, youre able to choose only one customization option per month.

Why does Birchbox Select Beta cost more?

Weve been working hard to create this new subscription offering for those of you who want it, in a way that will make sense for our business long-term. Our ability to deliver this extra opportunity for customization and control makes our operations more complex and requires more resources from our team.

I've still got questions.

We get itchange can be confusing, but we want you to get the most out of your Birchbox Select Beta subscription. We're in this together, so if you have any questions, please dont hesitate to reach out. We're so excited to partner with you to make this the best it can be!

How can I join if I'm not already signed up for Birchbox Select Beta?

This is still a beta test, so at the moment Birchbox Select Beta is only available to a group of randomly selected subscribers. In the meantime, check out this page to see if there are any spots available. If not, we hope you'll join our waitlist so we can add you to the program when more spots open up.


Alexis Bridenbaugh