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Makeup · September 10, 2015

The K-Beauty Brand that Proves Good Things Come in Pretty Packages

Picture this: A brontosaurus lumbers through New York City, head in line with the Empire State Building.

No, this isnt the next installment of Jurassic World; its actually a scene from the delightfully designed packaging for K-beauty brand (and new Birchbox favorite) Too Cool for School. The friendly Jurassic-era fellow named Dinoplatz is the star of the brands similarly-named line, a dinos-take-New-York-City-themed collection of mascara, skin brighteners, and cushion blushers that depict the oversized city dweller visiting sites like the Financial District and the Flatiron Building.

But dont let the packaging distract you from the pretty-making products within: Were obsessed with the Cushy Blusher, a staple of K-beauty that provides buildable color with an airbrush-like finish. The Escalator Mascara features a dual-use wand that twists to expand the length of its bristles for full-lash coating, then contracts to provide a wand made for mega volume.

With too-cute-for-words designs and formulas on the forefront of the best beauty innovations in the biz, were guessing these Too Cool for School goodies are about to show up on #makeupshelfies everywhereincluding ours!


Maura M. Lynch

Burt's Bees addict. Watches way too much TV. Has never turned down a french fry.