Weve gone to great lengths to preserve our dyed hair in the past, doubling down on our conditioning routines and seeking out any ingredient promising protection (even caviar). And while there are oodles of new products out there (masks! primers!) that promise to prevent color from fading, Shu Ueumera seems to have uncovered a more old school solution in their Color Lustre line: musk rose oil.
Originating in Asia in the 16th century, this nourishing ingredient is packed with fatty acids and vitamin A, which heal the cuticle from within while boosting color and preventing oxidation on the outside. The oil is infused into every product, helping cleanse without stripping moisture in the shampoo and providing strength, shine, and hydration in the conditioner. Not to mention the natural rose fragrance makes lathering and rinsing feel like a spa-grade aromatherapy session.
Whether you have a simple, single process or tortoise shell highlights, use the restorative mask weekly to allow the oil to seep into strands and deeply hydrate while adding shine. Whenever you use heat tools, apply the leave-in thermo-milk to towel-dried hair and comb through to create a barrier from damaging high temperatures. Not only will your color last longer and look more vibrant, the musk rose oil will make your hair feel stronger and softer. It's official: Our favorite new way to extend time between salon visits is hundreds of years old.